Manual Campaign

A manual campaign targets only the keywords and products you choose and bid on yourself.

You build the target list by hand, keyword by keyword or ASIN by ASIN, and set a bid on each. Nothing runs that you did not add, so both control and cost sit with you.

You take three converting terms from an auto campaign, "cork yoga mat," "non slip yoga mat," and "eco yoga mat," and add them as exact keywords in a manual campaign at bids you tune per term.

Manual only works as well as your list. Amazon will not add terms for you, so a thin or stale keyword list caps your reach; you keep mining auto campaigns and search term reports to feed it.

Full control means full responsibility for the list.