Sponsored Brands

Sponsored Brands are ads that show your brand logo, a custom headline, and multiple products across the top of and within search results.

With Brand Registry you build a creative from your logo, a headline, and a set of products or a Brand Store link, then target keywords. The ad sends shoppers to a Brand Store, a curated product list, or a landing page rather than a single listing.

A shopper searches "running shoes," and above the results your logo, the line "Built for the long run," and three of your shoe models appear, clicking through to your Brand Store.

Sponsored Brands sells the brand, not one product. People judge it on last-click return like Sponsored Products and kill it early. Its job is upper-funnel reach and sending traffic to a curated page, so measure it on new-to-brand and assisted conversions.

This is the format that makes people remember the name, not just the item.