Website Conversions

Website Conversions is an objective that optimizes for specific actions people take on your site after clicking, such as a purchase or a sign-up.

You install the LINE Tag, define the conversion event, and LINE learns who is likely to complete it, then targets more people like them. Bidding ties to the action rather than the click, so you spend against outcomes.

An online store tags its purchase-complete page, runs a Website Conversions campaign, and LINE steadily shifts delivery toward the audiences that actually check out.

No tag, no optimization. The objective is only as good as the tracking behind it. A missing or misfired LINE Tag leaves the system blind, and it quietly falls back to chasing clicks it can see.

Conversions is the objective that pays its way, but only once the tag is firing.