Message Ads

Message Ads are sponsored messages broadcast to users through a LINE Official Account rather than shown as banners in feeds or the chat list.

You send them from the Official Account, so the ad arrives as a message in the recipient's chat thread, which gives you far more room than a banner: text, images, buttons, and rich content. You can push them to your existing friends or to targeted audiences, and because the message lands in a one-to-one surface, engagement runs higher than passive placements when the targeting is right.

A retailer broadcasts a Message Ad with a coupon and a Buy Now button to lapsed customers; it arrives as a chat message they open the same way they open any other LINE conversation.

The chat thread is sacred. A message that feels like spam does more damage than a banner ever could, because users block Official Accounts and blocked accounts cannot reach anyone again. Segment hard and cap send frequency, since one bad broadcast costs you the whole channel for that user.

A message, not a banner. Treat it that way.