Reach and Awareness

Reach and Awareness is an objective that optimizes to show your ad to as many distinct people as possible for the budget.

You pay on an impression basis, and LINE spreads delivery to maximize unique people and controlled frequency rather than clicks or sales. It is a top-of-funnel buy for visibility, used when the job is to be seen, not to be responded to.

A drinks brand launching a new flavor runs a Reach campaign across the LINE VOOM feed to put one image in front of two million people before the in-store push begins.

Cheap impressions are not cheap results. Reach reports a low cost per thousand and flatters a dashboard, but impressions are not demand, and judging it by clicks or conversions is a category mistake.

Buy Reach to be seen, not to be bought from.