LINE Tag

The LINE Tag is the tracking code you place on your website so LINE can measure conversions and build audiences.

You install one base code across the whole site, then add conversion codes on the pages that count, like a purchase confirmation. The tag reports those actions back to Ads Manager, where they feed conversion optimization and retargeting. You generate and manage it from LINE Official Account Manager under Tracking.

An online store puts the base code in the site header and a conversion code on its thank-you page, so every completed order is attributed back to the LINE ad that drove it.

An extra space can break it. LINE tags are whitespace-sensitive, and a stray line break, or a base code pasted twice, makes the tag misfire. Conversions then stop reporting silently, and the campaign optimizes on nothing.

Set the tag once, verify it fires, then trust the numbers.