Sponsored Content

Sponsored Content is LinkedIn's native ad format that runs directly in the member feed as single image, carousel, or video.

You promote posts that sit between organic updates, so they carry the same layout, reactions, and comments as anything else in the feed. You build them in Campaign Manager, either as a fresh ad or by sponsoring an existing company page post, and you target by job title, company, seniority, skills, and the other professional attributes LinkedIn sells against.

A payroll software company running a single image ad to HR directors at companies with more than five hundred employees sits that ad in the feed next to a colleague's promotion announcement, priced on clicks or impressions depending on the objective.

Feed context cuts both ways. Because the ad looks organic, people comment on it in public, and a wrong claim or a bad offer gets picked apart in the comments where every future viewer can read it. You own moderation on your own ads.

Native placement, public scrutiny included.