Website Demographics

A report showing the professional profile, such as job title, function, industry, and company size, of the members who visited your site.

With the LinkedIn Insight Tag on your pages, LinkedIn aggregates the professional attributes of visiting members and shows them as demographic breakdowns. You read who is landing on a page and use it to shape targeting.

You see that a pricing page skews toward manager-level members in finance, so you build a campaign audience around that seniority and function.

It is aggregate, not a contact list. LinkedIn reports the makeup of your visitors in grouped counts and suppresses small segments. You cannot see or retarget named individuals from this report, only read the shape of the traffic.

It profiles the crowd, not the person.