Catalog Sales

Catalog Sales is the objective that turns an uploaded product feed into shopping ads, generating Pins automatically from your catalog.

You upload a product feed, Pinterest ingests it as a catalog, and you build campaigns that pull products dynamically instead of promoting hand-made Pins one by one. Pricing, availability, and images update from the feed, and you can retarget shoppers with the exact products they viewed. It is how large inventories advertise without building a Pin per item.

An electronics retailer with two thousand SKUs uploads its feed, groups products into a "headphones" product set, and runs a Catalog Sales campaign that shows each shopper the specific items they browsed on the site.

Feed quality decides everything here. Missing prices, broken image links, or stale stock status get products disapproved and pulled from delivery, so the campaign quietly serves a fraction of your catalog. Fix the feed before you blame the objective.

The feed is the campaign. Garbage in, nothing out.