Product Catalog

A product catalog is the feed of your inventory, one row per item with image, title, price, and availability, that powers shopping and collections ads.

You upload the feed as a file or connect it through a platform integration, and Pinterest ingests it on a schedule. Every shopping ad, every product tile in a collection, and every dynamic retargeting Pin reads from it. Update the feed and the ads update; let it go stale and the ads go stale with it, showing wrong prices or sold-out items.

A retailer schedules a daily feed refresh so an item that goes out of stock in the morning stops appearing in its shopping ads by the afternoon.

Refresh cadence is a spend control, not a chore. Advertisers upload once and forget the schedule, then run ads for products that no longer exist at prices that are no longer true. Every one of those clicks is paid for. The catalog is not setup you finish; it is a feed you maintain.

A stale feed pays full price to sell nothing.