Conversions API

The Conversions API sends conversion events to Quora from your server instead of from the visitor's browser.

You pass events straight from your backend, carrying Quora's click identifier, the qclid, so the platform can attribute them without depending on the browser. It catches what the pixel drops to cookie blocking and ad blockers, and you deduplicate against the pixel using a shared event ID.

A customer buys, and your server fires the purchase event to Quora directly with the qclid captured on the ad click. Even if their browser blocked the pixel, the conversion still reports, and the shared event ID stops it being counted twice.

The API supplements the pixel, it does not replace it. People stand up server-side tracking and rip out the pixel, then lose the browser signal and their site audiences. Run both and deduplicate.

Server-side catches what the browser drops.