Lead Generation

Lead Generation uses Quora's native Lead Gen Forms to collect contact details without sending people to your site.

You pick Lead Generation, build a form inside Ads Manager, and let it pre-fill fields from the user's Quora profile. Someone taps the ad, the form opens on Quora already filled in, they confirm, and you have the lead. There is no landing page in the middle.

You gate a whitepaper. Instead of a landing page, the ad opens a form with name and email already populated. The reader taps submit, the dashboard counts one lead, and you divide spend by leads collected to get your cost per lead.

An easy form fills your CRM with easy leads. Pre-filled forms strip out friction, which lifts volume but also lets low-intent people through in a single tap. Route these leads to follow-up fast and qualify them hard, or you pay for a list that never picks up.

Cheaper leads are not always better leads.