App Installs

The app installs objective optimizes to drive mobile downloads, sending people to your listing on the App Store or Google Play.

You connect a mobile measurement partner so installs report back, then Reddit optimizes toward users likely to download and bills on impressions. The ad links straight to your store listing, and post-install events can feed back so delivery learns which people install and stay.

Say you launched a habit-tracking app. You run an app installs campaign targeting the productivity and self-improvement communities, wire up the measurement partner, and the report shows cost per install by ad group. The self-improvement group installs at a lower cost, so you shift budget there and let the weaker group wind down.

Cost per install hides what happens after the download. A cheap install that opens once and never returns is money lost, so track activation or retention, not just the install count. Optimize toward users who stay.

An install is a start, not a win.