Budget Pacing

Budget pacing is the delivery control that decides how fast your budget is spent across the day.

Standard pacing spreads the budget evenly through the day so you stay live from morning to night. Accelerated pacing bids as aggressively as the auction allows and spends the budget as quickly as it can, often emptying it early.

On a hundred-unit daily budget, standard pacing feeds it out in even chunks into the evening, while accelerated could burn the whole thing by noon when the auction is cheap.

Accelerated is a niche tool, not a default. People switch it on to spend faster and lose the day's later hours while paying higher costs; use it only when you genuinely need delivery front-loaded for a time-boxed event.

Standard for most days, accelerated for deadlines.