Lookalike Audience

A Lookalike Audience is a new group Reddit builds by finding users who resemble a seed audience you already have.

You point it at a seed, a customer list, a converter audience, or your site visitors, and Reddit reads the shared traits of that group, the communities they follow, their interests, and their behavior, then finds accounts that match. You choose how broad to go: a tight lookalike stays close to the seed and reaches fewer people, a broad one reaches more but resembles the seed less. It is how you get past your own list to find new buyers.

You feed in 5,000 past purchasers. Reddit builds a lookalike of users who behave like them, and you run prospecting to that group instead of guessing at interest targets. The seed quality decides everything, so a list of real buyers beats a list of newsletter signups every time.

A lookalike is only as good as the seed. Point it at a messy list of every lead you ever collected and Reddit will faithfully find more people like that mixed bag. Seed it with your best converters, not your biggest list.

Feed it your best. It copies what you give it.