Instant Create

Instant Create is the simplified campaign builder that launches an ad in a few steps with most settings chosen for you.

You pick a goal, point at a website or profile, supply the creative, and set a budget; Snapchat fills in objective, audience, and placements with defaults. It is built for speed and for advertisers who do not want to open the full control set.

A local shop with one image and a small daily budget uses Instant Create, enters its URL, and has a live ad in minutes without ever opening an ad set panel.

People run Instant Create and assume they are getting the platform's full capability. You cannot set detailed targeting, custom audiences, or granular bidding here. For anything past a simple boost, you have already outgrown it.

Fast to launch, quick to outgrow.