Campaign Budget Optimization

Campaign Budget Optimization sets one budget at the campaign level and lets TikTok spread it across your ad groups automatically.

With CBO on, you stop funding each ad group by hand. You set a single campaign budget and TikTok pushes more of it toward the ad groups winning results and less toward the ones lagging, in real time. Every ad group shares the same pot and the same optimization goal.

Say you run four ad groups under one 800 rupees daily campaign budget. If one audience is converting cheaply, TikTok quietly steers spend there instead of splitting the money four even ways. TikTok suggests at least three to five active ad groups and a couple of creatives each so it has real choices to make.

CBO chases results, not your intentions. It can starve an ad group you care about because its early numbers look weak, so a promising audience can go dark before it ever gets a fair test.

Hand it the wheel and it optimizes for the campaign, not your favorites.