Daily Budget

A daily budget is the average amount you let TikTok spend on a campaign or ad group each day.

You set it once and TikTok paces spend to roughly that figure day after day, which makes it the natural pick for anything you plan to run and watch over time. At the campaign level the minimum is 50 rupees a day, and at the ad group level it is 20 rupees a day.

Note the word average. On a high demand day TikTok can spend somewhat above your number, and on a slow day below it, as long as it evens out. So a 40 rupees daily budget might read 46 one day and 34 the next.

Daily does not mean a hard wall each day. TikTok is allowed to overspend a single day by a margin to catch a good opportunity, so judge the budget across a week, not by staring at one day's number.

Set the pace you can sustain, not the number you can survive once.