TopReach

TopReach is TikTok's premium reserved buy that merged the former TopView and TopFeed into a single top-of-feed placement.

As of 2026, instead of booking TopView and TopFeed separately, you book one product that puts your ad in the top slots across the launch experience. TikTok folded the two into TopReach and says the combined buy delivers more reach than the old placements did on their own. It is still a reserved buy, so you plan and book it in advance rather than bidding for it.

Say you are launching a drink nationally. You buy TopReach for the launch week so your spot lands in those first premium feed positions for a huge share of users, without you juggling two separate line items. Because it is reserved, you agree the reach up front, then check delivery against that booked number in reporting.

The reality is that this is big-budget, awareness-first inventory. TopReach is built for brands that want mass reach in a short window, so it rarely makes sense for a small advertiser trying to squeeze cheap leads out of the auction.

One buy for TikTok's two best seats. You still have to be able to afford the room.